The Sneaker Odyssey: Looking at Sneakers Through the Female Gaze
French sneaker retailers Courir have presented Sneaker Odyssey, a short documentary directed by Sarah Jocteur that explores the history of sneakers in fashion through the feminine lens. Anchored in the fashion capital of Paris, the investigation is supported by a range of industry experts, including Girls on Kicks Founder Sanne Poeze, ASICS France’s Sportstyle Marketing Specialist Olivia Peyronnet, and Sneaker Freaker’s very own Managing Editor, Audrey Bugeja. The documentary traverses through the many barriers to women entering the sneakersphere, including ‘shrink and pink’ designs, lack of accessible sizing, and above all, the idea that women shouldn’t be wearing sneakers.
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